PATTY
BARRIOS
Strategic Marketing Leader & AI-Powered Developer
Driving revenue through data-driven marketing strategies, compelling content, and cutting-edge AI-built web applications.
THE MARKETER
WHO BUILDS
Where strategy meets execution
I'm a results-driven marketing professional with over a decade of experience in B2B and B2C marketing, content strategy, and demand generation. My work spans healthcare, technology, financial services, and beyond.
What sets me apart: I've leveraged AI to build fully functional web applications from scratch, combining my deep marketing intuition with modern development capabilities to create tools that actually solve problems.
PROFESSIONAL
EXPERIENCE
Marketing Manager
- ›Manage cross-functional team including graphic designer and social media manager across multiple channels.
- ›Lead email marketing campaigns using HubSpot and GHL, designing workflows, automations, and personalized sequences to nurture leads.
- ›Drove Valor Global to page 1 Google rankings for 10 high-intent BPO keywords, generating significant inbound traffic.
- ›Instrumental in transition from HubSpot to GHL, scrubbing lead data from ZoomInfo and supporting event campaigns.
Lead Generation Specialist
- ›Developed lead generation strategies across LinkedIn, Expandi, and Google AdWords, significantly increasing inbound lead flow.
- ›Pioneered cold emailing techniques tailored to target audiences, resulting in measurable increases in response rates.
- ›Designed and optimized landing pages for lead capture using A/B testing and analytics.
Web and Email Marketing Specialist
- ›Designed and developed web and email assets using HubSpot, achieving a 22% improvement in email open rates.
- ›Led creation of optimized landing pages, increasing lead conversions by 15%.
- ›Worked cross-functionally with creative and IT teams to improve digital user experience.
Director of Digital Marketing
- ›Managed 20+ complex email workflows (10+ emails each), optimizing performance through data analysis and A/B testing.
- ›Implemented multivariate testing and segmentation strategies, resulting in a 35% increase in customer engagement.
- ›Spearheaded aggressive email campaigns for self-registration, free trials, and sales follow-up processes.
Email Strategist
- ›Led a team of designers and coders to increase email open rates by 25% and click-through rates by 15% for clients like Jiffy Lube and Sam's Club.
- ›Developed personalized, geo-targeted email campaigns, resulting in a 20% increase in customer engagement.
Email Marketing Manager
- ›Managed email marketing for 45 B2B and B2C clients, overseeing strategy, execution, and analysis.
- ›Reduced customer churn by 20% through re-engagement strategies and segmented offers.
- ›Increased client revenue by 30% through targeted cold email campaigns.
Strategic Marketing Specialist
- ›Grew email subscriber list to 450,000+ subscribers for the daily coaching program 'A Minute with Maxwell.'
- ›Developed and executed innovative campaigns that doubled company profit in 2015.
- ›Drove social media strategy resulting in significant Facebook follower growth for John Maxwell.
WHAT OTHERS
ARE SAYING
Voices from the people I've worked with
Patty has been a tremendous addition to our marketing and sales team. She is resourceful and willing to help out on whatever sales initiative we need. Patty is constantly looking for ways to improve our marketing campaign efforts working collaboratively with our sales executives, BDRs and myself. In addition to her content work, she has been instrumental in our transition from HubSpot to GHL, scrubbing lead data from ZoomInfo and working with our team on event campaigns.
READY TO
WORK TOGETHER?
Let's create something remarkable
Whether you're looking for a strategic marketing leader, a content expert, or someone who can build the tools your team needs — let's talk.